Mar 07 2009
Continuing along Highway 5 x 5…….
A couple more ways to move through the 5 x 5 system:
Phone survey - A phone survey is an excellent way to make a contact with someone who’s been a bit of a stonewall in your selling attempts. Your phone call to them indicates that you’re in the process of speaking to both customers and non-customers to discover how you can better serve the needs of businesses like theirs/people like them. Then you’ll ask a few targeted questions about what they look for in a company that they do business with. If they are open with you (which doesn’t always happen - this isn’t a guaranteed success), you’ll have the blueprint on how to earn their business. Or you’ll know that you can’t possibly earn their business. Either way, it’s a win for you.
Newsletter - A periodic newsletter is another great way to reach difficult prospects. They may not respond to a phone call or visit - no one wants to be bothered while working. But an attractive newsletter with valuable information will always get read - and thus, your message will get through.
NEXT POST: We shift gears to talk about building a network - no television producers required.
Now go sell something!
