Sales/Marketing Tips From The Front Lines

I hope all that celebrate the holiday enjoyed their Easter.  Now back to work.

Just like when working the phones, a solid, repeatable system is required to keep the sales process on the right track.  But unlike the phones, the key here isn’t a repeatable script, it’s simply following the steps to the sale in the proper order (or at least pretty close), and not taking shortcuts.

Now, I’ve seen systems that break down the process into 11 or 13 or 20 steps.  We’re not going there……..all that does is make it harder to remember.  The system we will discuss has 6 elements that need to be accomplished before the prospect becomes a customer:

1. Opening

2. Investigation

3. Demonstration

4. Answers

5. Close

6. Wrap-up

We’re going to discuss each element in detail over the next several posts, making sure that you know the most important parts to handle in each element.

NEXT POST: Start at the start…….. 

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